Where to find it

Channels → Business tools on an eligible Instagram connection.

How to use it

  1. Create a named rule with the available keyword and post/reel filters.
  2. Set the initial private reply and optional independent public reply.
  3. Enable the rule and review matched comments and failures.
  4. Pause a rule when it is no longer needed; inspect the reason before retrying a failed action.

Permissions and important details

A public comment is not blanket marketing consent. The implementation applies the initial private-reply deadline and deduplication. Live comments are excluded. Account permissions and provider subscriptions must be available; contact platform support if setup is blocked.