Where to find it
Channels → Business tools; Campaigns → Analytics.
How to use it
- Review captured messaging referrals and linked campaign activity.
- Connect or select the available dataset when exporting Business Messaging conversions.
- Record a genuine conversion with its event time, value and currency where applicable.
- Select Meta export only when you have the required notices and permission; inspect export status/errors.
- Compare observed campaign replies, conversions, revenue and recorded costs using consistent date ranges and currencies.
Permissions and important details
Business Messaging events must represent the appropriate messaging interaction. Website/app conversion tracking is a separate integration. Counts and attribution are not a guarantee of incremental sales or payment completion.